Apart from Louis Vuitton every single bag from almost every single diffusion line and entry brand seems to do a logo. And yes I am super snobby as to seeing a logo on anything. But I also respect people who do things a hundred percent! This bag is one such example - the stamped metal plate and the leather detailing are statement making without being flashy. Plus the fact that there seems to be careful thought as to how this bag will age (see chocolate brown leather + gold zippers) leaves me bemused.